PATH | WAY
PathWay
About PathWay
E-commerce experiences rely on navigation, filters, and search — tools built for browsing, not deciding. Customers wade through options, lose context, and drop off before they ever reach checkout.
The answer isn’t a better search bar. It’s a smarter conversation.
PathWay is BOLDEST’s conversational commerce tool within Pathfinder, sitting on top of existing e-commerce platforms without disrupting them. Through a natural chat interface, customers discover products, get instant answers, and complete purchases — all in one fluid exchange. This is Cognitive Commerce: technology that doesn’t just respond to what a customer types, but understands what they mean.
Cognitive Commerce transforms the ambiguity of human behavior into clarity, aligning what customers mean with what brands can deliver.
AI
Accelerating Purchase Journeys
Product discovery and purchase typically involve multiple steps across pages, requiring customers to navigate, compare, and decide on their own.
PathWay adds a conversational layer that works alongside the existing experience. It understands intent, surfaces relevant products, and enables actions within the chat, helping customers move through the journey faster and with greater clarity.
Boldest
BOLDEST is a full stack digital transformation agency that builds memorable brand experiences across 15+ channels on a foundation of Al infused innovation delivered through creative design, data science, technology and process redesign. Much of our work is focused on how brands might increase revenue through new pathways, and uncommon commercial structures, technological innovations and experience “surfaces”.
Our Solutions
Agentic Brand Engagement
Platform Integration & Orchestration | AI Agent Design & Deployment | Prompt-Based Content & Asset Creation | Cognitive Commerce Enablement | Adaptive AI Campaigns
AI products for
Customer Experience | Supplier Experience | Workforce Experience