PATH | WAY
PathWay
About PathWay
E-commerce experiences rely on navigation, filters, and search, which often require customers to browse extensively before finding the right product. This slows decision-making and leads to drop-offs across the journey.
PathWay is BOLDEST’s conversational commerce tool within Pathfinder that sits on top of existing e-commerce platforms. It enables customers to discover products, get instant answers, and complete purchases within a chat interface, enhancing the experience without changing the underlying system.
AI
Accelerating Purchase Journeys
Product discovery and purchase typically involve multiple steps across pages, requiring customers to navigate, compare, and decide on their own.
PathWay adds a conversational layer that works alongside the existing experience. It understands intent, surfaces relevant products, and enables actions within the chat, helping customers move through the journey faster and with greater clarity.
Boldest
BOLDEST is a full stack digital transformation agency that builds memorable brand experiences across 15+ channels on a foundation of Al infused innovation delivered through creative design, data science, technology and process redesign. Much of our work is focused on how brands might increase revenue through new pathways, and uncommon commercial structures, technological innovations and experience “surfaces”.
Our Solutions
Advisory Services
Roadmaps | Strategy | Platform Selection | Business Case Construction
Brand Engagement
Campaigns | Digital Marketing | Commerce | Content Management | Data |
CRM | CDP | OMS | implementations
Bold Experiences
Customer | Supplier and Workforce Experience Development